The Endless / Infinite Page Usability Issues
The endless page / infinite page technique is becoming an increasingly common design feature. For people who aren’t familiar with what it is - it basically removes the need for paging or next / previous buttons on a page with a list of results. Instead of people needing to click next or a page number to see more results - be it a list of products or blog posts, when the user gets to the bottom of the page, it automatically loads in more items, if the user kept scrolling they could effectively see the entire list of items on one page.
This sounds amazing but as it’s a new feature the usability of the concept hasn’t seemed to have been discussed much. I have seen both good and bad implementations of the endless page and people shouldn’t assume that it’s always the best solution just because it’s the latest trend.
Good Examples of the Endless Page:
Film Review Friday

Film Review Friday works well as it has a large and clear ‘click here for more reviews’ button at the bottom of the list. As the user is clicking the link they are clear on what the page is doing when more results appear.
Bing Image Search

http://www.bing.com/images/search?q=creativebinge&go=&form=QBIR&qs=n
Bing works quite well as the endless list is contained in the scrolling box. This is good as it means the user can still access anything below the list and the page doesn’t jump around when more results are loaded in.
CSS Line

This works fairly well as there isn’t much in the footer, so the user can still easily access the links, also it indicates when teh results are loading so the user hopefully knows what’s going on. On the downside, you still have no idea of when the list will end or how many results there are.
IDSGN Design Blog

Again, this design benefits from making the user click to load more results in. This allows the user to be clear on what the page is doing. They may have likely chosen this option as they have a number of links in the footer.
Bad examples of the Endless Page:
- http://www.paranaiv.no/inspiration
- http://doitforthefame.com/
- http://reformrevolution.com/
- http://visuelle.co.uk/
In my view, in these examples, usability suffers from the use of endless page. When the user scrolls to the bottom I think they are most likely to believe they are reaching the bottom of the page, and as the results are automatically loading, the user may be initially unclear what is happening. In the first example, Eventually the scroll bar gets tiny and is hard to browse the massive list of results.
Also there is no indication of how many results there are. The results are infinite but surely the user may want to know when it will end, or if they’re going to be sat there forever until the length of the page is unmanageable.
Also, if any of these pages had footer links, they could be unreachable.
Summary
So to summarise, I think endless page is far better when using the ‘view more results’ type link at the bottom of the page or have the list contained inside a scrollable box. When not used I think there are some serious usability issues with the page automatically extended without any user action and that case would favour going ‘old school’ and using good old paging!





